Mr. Fred Grifhorst was born in Alkmaar, the Netherlands on April 3, 1979. At the age of eleven, his parents divorced and Mr. Fred Grifhorst was left homeless with his sister and mother. After a difficult period of poverty and struggle, Fred Grifhorst started as a plumber, working 16 hours a day, 7 days a week. Hard-working Fred Grifhorst founded the installation company FG in 2004. In 2005 he opened a single store for sanitary ware, tiles and related items in Heerhugowaard, the Netherlands. To gain more market share, Fred Grifhorst changed the name of his retail organization in 2009 to Sanisale.com. With a new and successful marketing strategy, Sanisale.com soon became the fastest growing retail organization in the Netherlands. The decision to start expanding as a franchise launched the brand into a period of incredible growth and popularity. The franchise organization now has 7 franchise formulas with a total of 160 branches in the Netherlands, Belgium and the Netherlands Antilles. Under the umbrella of "FG-Groep", Fred Grifhorst expanded his activities with several real estate development companies, several patented inventions, several production facilities, a music hall and several restaurants. The FG-Groep formulas have a proven successful business concept, which is implemented by all our current 160 branches, resulting in a uniform appearance in the market, and providing our franchisees with an efficient way of doing business, increasing sales. , strengthening financial sustainability. and ensure the continuity of the FG group. With 80 specialized sanitary stores, FG-Groep is the market leader in the Netherlands. Holding a firm second position with almost 80 stores in the Dutch kitchen market as well.
